[health-vn] Kasetsart University, Bangkok: Course in IEC Messages and Materials Development

[Vern Weitzel]

Subject: [opportunities] IEC Messages and Materials Development
Date: Wed, 13 May 2009 14:36:09 +0700
From: icdc.eto <icdc.eto at ku.ac.th>


The International Center for Development Communication

Extension and Training Office, Kasetsart University, Bangkok, Thailand

Tel:  662-942-8940		Fax:	662-942-8941

E-mail:  icdc.eto at ku.ac.th	Internet:  www.eto.ku.ac.th/icdc

Announces a Course on

IEC MESSAGES and MATERIALS DEVELOPMENT

18- 28 August 2009

Course Description Objectives

This 2-week course in IEC Messages and Materials Development is one of
the regular courses offered by ICDC.  Information, education and
communication (IEC) is the core strategy towards behavior change.
This course was designed as a response to the need to assist
development communication workers to understand the complex dynamics
of IEC as applied to efforts in behavior change for development in
various sectors.  It is intended to provide functional concepts and
hands-on approaches for development communication planners, managers,
trainers and educators to be able to design effective, targeted
communication and instructional messages and media.

This intensive course is intended to provide functional skills for
participants to be able to manage IEC materials development programs.
They are, therefore, guided through the process of designing and
planning for materials development, with emphasis on developing
appropriate communication and instructional messages, materials and
media for targeted audiences.  At the end of the workshop,
participants will be able to enhance their competencies in planning
for production and use of audio-visual and print materials for
information, education and communication programs aimed at behavior
change.



Specifically, participants should be able to:

1.	differentiate development communication from other types of
communication.

2.	design and use a tool for audience research.

3.	state objectives based on identified audience needs.

4.	design messages, and select appropriate channels and media based
on results of audience research

5.	produce samples of IEC materials.

6.	pre-test sample materials produced.

7.	plan for monitoring and evaluation.

8.	develop and discuss an action plan for the use of IEC materials
in development programs or projects..



Costs



•	The course fee is US$1500 per participant, which includes
tuition, program materials, morning and afternoon snacks, and field
trip transportation including airport transfer.

•	Not included in the fee are: airfare, accommodation, meals,
insurance and personal expenses.



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