New domain name rules

[Sue Lowe -SMH]

Hi, 
This is a general query that I think would be of interest to many, but about
which I have a close personal interest. I have just had the requested - and
most logical - domain name for my book on on-line services in Australia
rejected by Telstra.
The plan was to use the Website to provide purchasers of the book with
updates on pricing and service issues - a service to readers in this very
volatile industry.
The request was filed via Addison Wesley, the publisher, and it seems was
rejected because it reflects the name of a product - the name of the book -
rather than the company??   
Obviously its disastrous for us, having invested in publicising that name. I
have never heard of  a name being rejected before and we did not anticipate
it not going through. It also took Tesltra about three weeks to respond,
leaving us very short of time. I'm sure I've read stuff on the link before
that suggested a 48-hr turnaround on domain names???
But rather than push my own wagon - from a general perspective, is this "no
product names" a new rule, since when and what is the logic behind it? Have
these new rules been publicised and where? 
To other linkers - what's the general feeling - is this a justifiable ruling
by Telstra??

Sue Lowe (long-time link lurker)