Latest shift in govt policy
Tue, 26 Nov 1996 10:39:17 +1100
Jan Whitaker wrote:
: Latest shift in govt policy
> I saw a report on ACA last night about the disbanding of the Advertising
> Council. The report said that
> 1) the Ad Cncl is being eliminated [I'm fairly certain on that point]
> 2) the Advertising Code of Practice has been abolished
> 3) the only recourse a citizen will have to complain is through the
> 4) to issue a complaint will incur a cost to the complainant [I thought
> it was $3000 but that maybe the charge for the copyright contention case
> of the lady who had her book stolen by a Horse Equipment company in
According to the 7.30 Report, the proposal for self-regulation has come
from the Advertising industry itself. The logic behind disbanding the Cncl
is that it has not been doing a very good job of regulating complaints. The
logic behind the $3000 charge was to discourage competing advertising
agencies from lodging complaints about their rivals!
> My point is that there seems to be an inconsistency in policy depending
> format of the information. If it's TV, radio or print, the advertising
> industry doesn't have to comply with any decency laws any more and hence
> we see the nude body bill-boards, the very HEAVY sexual messages for sun
> glasses of all things!, and a total lack of accountability for truth in
> advertising except for what appears to be good for selling product and
> for the consumer.
The 7.30 report also wondered whether it was a coincidence that the numbers
of "cheeky" ads on television and billboards has risen ever since it became
clear the Cncl was to close.
> At the same time the same government officials are pushing for a complex
> and terribly difficult to enforce webpage rating scheme, what started out
> to be a culpability concept for ISPs about content on their servers that
> has been acquired by their subscribers VOLUNTARILY [not publicly as is
> case with the mass media], and other equally silly things.
Does one dare speculate that perhaps if ISPs had the same amount of
influence with Government as the advertising industry does, things might be
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