(Fwd) Tram advert for web site

[Steven Byrne]

> >To:            link@www.anu.edu.au
> >Subject:       Tram advert for web site
> >Date:          Mon, 15 Sep 1997 11:45:20 +1000
> >
> >I saw a tram the other day with two identical adverts on one side -
> >for a web site.  No phone number or anything else, just some
> >graphics, a little text and:
> >
> >
> >     www.citysearch.com.au
> >
> >
> >Another milestone in the ubiquity of Internet communications.
> >
> >- Robin
> >
> >
> >| Robin Whittle         Consumer advocacy in telecommunications, |
> >|                       especially privacy.                      |

Hi Robin/ Linkers:

Advertising of Internet sites is starting to take off here, but is 
already big in the US. I was in California earlier in Dec96/Jan97, in 
LA, San Diego and San Francisco.

Aside from ubiquitous URL's on TV ads everywhere, web advertising 
highlights were:

in LA, Santa Monica Boulevard and other major thoroughfares 
were peppered with billboards for MSN, Excite and, especially 
interesting, dozens of billboards for web hosting services (not 
ISP's, just dedicated hosting services);

in San Francisco, a web advertising highlight was seeing the Goodyear 
AltaVista blimp, on its way out to hover over 3Com stadium during a 
football game.

Other California Internet highlights were:

in San Francisco, going into a very high tech looking Internet cafe,
and finding that they had T1 lines into *every* PC (not joking -
true). Web surfing heaven!; 

also in San Francisco, going into the City Library down on Larkin St, 
just south of the Tenderloin (beautiful new building, 6 or 7 
stories, several million volumes) and finding they had *over 250* 
Internet connected free public access Win 95 PC's scattered around 
the place, as well as a number of telnet only terminals. And finding 
that *all* were in use;

coin operated Internet PC's in lots of cafe's (eg trendy cafe, cnr 
2nd & Broadway in Santa Monica, next to the cigar bar) where 20c 
bought you 15 minutes of connect time (compare that with local 
WebPoint and other local coin-op Internet kiosks, where 20c won't 
even get you 5 mins). 

All certainly made it very easy to stay in touch while travelling.

Cheers

Steven Byrne
webmaster
Ganggang
====================================================
Steven Byrne
sbyrne@sciarbus.com.au
Sciarbus Pty Ltd - the science and art of business today.
http://www.sciarbus.com.au
====================================================