Will Joe Sixpack go online?
Fri, 21 Aug 1998 09:49:06 +1000
> Regarding our recent discussions re online newspapers -
> >LEWINSKY FUELS TRAFFIC
> >The Lewinsky affair doubled traffic to US online news sites.
> >MSNBC and CNN both had record-breaking numbers.
> >ABCnews.com had 1.6 million visits, and USA Today 1.5 million.
There were 3 million hits on the major two sites -- spread over what time?
Was that a day, a week or a month?
My guess is that it was a week.
And who reported it?
CNN and MSNBC -- both paragons of virtue when it comes to reporting ratings.
I think not.
So, if we give these figures the normal claimed-ratings discount of 50%, it
probably means that in the USA, over one week, 250,000 pre-pubescent teenagers
went on line a few time to see if 'Inappropriate Behaviour' meant Oral Sex or
just a bit of groping in the Oval Office.
How does that compare with prime-time network television viewing?
Stewart Fist - writer and columnist
http://www.abc.net.au/http/sfist/ (some archives)
http://www.electric-words.com (main archives)
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