DIRECT MAIL GROUP MERGES WITH WEB MARKETERS

[Leni Mayo]

Interesting.  AIM, thru Andy Sernovitz, was very active on the DNS issue in the
US, particularly around the IP issues associated with the com/net/org
registry/database.

Leni.

Tony Barry wrote:

>  From Edupage, 13 October 1998
>
> DIRECT MAIL GROUP MERGES WITH WEB MARKETERS
> The Direct Marketing Association is taking over the Association of
> Interactive Media, in an effort to adapt its bulk-mailing techniques to
> cyberspace.  Many of DMA's 4,100 members currently restrict their activities
> to snail mail, but are eager to use the Internet to get their messages out.
> "They certainly have an interest in finding out how to do things
> effectively," says the president of DMA.  "This acquisition is going to
> provide for a technology exchange between the two groups."  The acquisition
> has alarmed some privacy advocates who shudder at the thought of unleashing
> the junk mail experts on the Internet.  "The DMA's attitude is to spam the
> consumers until they scream, and that's not the way things are done in
> cyberspace," says the president of New Jersey-based Junkbusters Corp.  "In
> cyberspace, the consumer finds the seller, not the other way around."  (Wall
> Street Journal 12 Oct 98)
>
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>
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