Branding, domain names et al.

[Jan Whitaker]

On Mon, 19 Oct 1998, Eric Scheid wrote:

|=
|=Brands are within contexts of the product market, while domain names are 
|=within contexts of geo/socio-graphical hierarchies.
|=

hmmmm...I wonder if it's a simple as that.  Why can't the name be allowed
to be several cybergeo places just like towns are?  Here's the analogy:
Paris, Illinois is not Paris, France, but they both exist with the name
Paris.  Brighton, Victoria is not Brighton, SA is not Brighton, England,
is not Brighton.  But all happily exist because there is a higher order
qualifier in the hierarchy.

Equivalent would be booboo.com.au v booboo.com v booboo.edu.au v
booboo.se.  These are all discrete names, nothing to do with finding the
right computer in the database of IP lookup tables.  So just like people
or fish food, why can't there be other uses of the words?  Perhaps the
answer is because the guys with the big bucks say so.

JW

Jan Whitaker
JLWhitaker Associates     \--------/ - jwhit@primenet.com
Edu/Comm Technology Consultant ---/ - Video and Internet Specialities
Melbourne, VIC, Australia   \----/ - http://www.primenet.com/~jwhit/
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