Branding, domain names et al.

[Mark Hughes]

> A rare exception to this rule is when
> entrepreneurs brand
> their business with their domain name, like Amazon.com or
> greengrocers.com.au.

I think the exception will become the rule pretty quickly.  Anyone
starting a brand today - for an individual product or a business
name - would be pretty silly to do so without securing a matching
domain name first.

> Another essential difference is that brand names are given out by
> government-sanctioned agencies, whereas domain names are
> sold by private companies who answer not to governments,
> but to IANA (RIP Jon Postel, BTW)

Brands that are business names may be 'approved' today (not given out)
by government agencies, but product brands aren't.
Lets not confuse 'brands' with 'registered trademarks'.

Regards, Mark

Mark Hughes
Director
Effective Business Applications
effectivebusiness@pplications.com.au
61 4 1374 3959