UK Voters Happy to Cast Digital Vote
Mon, 26 Oct 98 09:51:12 +1000
Now this, I like.
1) Vested Interest #1: It's not news, it's a product push by a set-top-box
2) You can read the reported results online, but you can't examine the
methodology online. Hmm...
3) Interestingly, this story has been twice mediated. Generated by the set-top
box maker Pace, it was quoted by BBC Online -- which included a paragraph
explaining that the survey was conducted by Pace.
But NUA (with a vested interest in Internet marketing) put its spin-doctors at
work in re-reporting the story. They kept the Gallup reference -- which
increases the credibility of the story -- but deleted the Pace reference from
the text, since that would have undermined it.
Subject: FWD: Pace: UK Voters Happy to Cast Digital Vote
Author: Eric Scheid <firstname.lastname@example.org>
Date: 23/10/98 23:02
>NUA Internet Surveys: October 20th 1998
>Pace: UK Voters Happy to Cast Digital Vote
>60 percent of adults in the UK have said they would be happy to cast their
>vote using digital television, according to the findings of a Gallup poll.
>The new figure represents an increase of 43 percent of Britons willing to
>use this service, up from 17 percent last year.
>In addition, 41 percent of those polled said they would like to be able to
>use digital TV to interact with their MP, theirrepresentative in the
>British parliament. 46 percent said they would use digital television to
>pay their local government taxes, up from 34 percent of respondents
>surveyed last year. Overall, the survey found a increased willingness to
>use interactive TV to access public services.
>The turnout at elections has declined in Britain in recent years, in what
>has become global trend. The British government is looking at ways to bring
>voting into the digital age and also to encourage people to use their
>franchise. The option to vote from the sitting room is likely to increase
>'turn out' on election day.
>The findings are based on a survey sample of 1,031 British adults,
>conducted in September 1998.
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