UK Voters Happy to Cast Digital Vote

[richard@auscoms.com.au]

Now this, I like. 
1) Vested Interest #1: It's not news, it's a product push by a set-top-box
maker.

2) You can read the reported results online, but you can't examine the
methodology online. Hmm...

3) Interestingly, this story has been twice mediated. Generated by the set-top
box maker Pace, it was quoted by BBC Online -- which included a paragraph
explaining that the survey was conducted by Pace. 

But NUA (with a vested interest in Internet marketing) put its spin-doctors at
work in re-reporting the story. They kept the Gallup reference -- which
increases the credibility of the story -- but deleted the Pace reference from
the text, since that would have undermined it.

Richard Chirgwin


____________________Reply Separator____________________
Subject:    FWD: Pace: UK Voters Happy to Cast Digital Vote
Author: Eric Scheid <eric.scheid@ironclad.net.au>
Date:       23/10/98 23:02

>NUA Internet Surveys: October 20th 1998
>
>Pace: UK Voters Happy to Cast Digital Vote
>
>60 percent of adults in the UK have said they would be happy to cast their
>vote using digital television, according to the findings of a Gallup poll.
>The new figure represents an increase of 43 percent of Britons willing to
>use this service, up from 17 percent last year.
>
>In addition, 41 percent of those polled said they would like to be able to
>use digital TV to interact with their MP, theirrepresentative in the
>British parliament. 46 percent said they would use digital television to
>pay their local government taxes, up from 34 percent of respondents
>surveyed last year. Overall, the survey found a increased willingness to
>use interactive TV to access public services.
>
>The turnout at elections has declined in Britain in recent years, in what
>has become global trend. The British government is looking at ways to bring
>voting into the digital age and also to encourage people to use their
>franchise. The option to vote from the sitting room is likely to increase
>'turn out' on election day.
>
>The findings are based on a survey sample of 1,031 British adults,
>conducted in September 1998.
>
><http://www.pace.co.uk/proffice/uk/prsrel/1006Pubsvcs.htm>
>


______________________________________________________________________
eric@ironclad.net.au                 i r o n c l a d   n e t w o r k s
information designer                       http://www.ironclad.net.au/