CIRCIT Seminar - Small Business and Electronic Commerce

[Seeney, Pam]

Apologies for cross postings
-----------------------------------------

The Centre for International Research on Communication and Information
Technologies (CIRCIT) at RMIT University invites you and your colleagues
to a seminar on:

Small Business and Electronic Commerce

by Dr Supriya Singh, Senior Research Fellow
     Ms Claudia Slegers, Associate Research Fellow

CIRCIT has completed a qualitative and quantitative study of electronic
commerce as a new way of business communication. The study shows that
electronic commerce is not only changing the way business is done, but
is redefining the core business activities of small business.

Small businesses see the Internet as valuable because it improves
efficiency and helps them reach new markets.  There is a ten-fold
increase in expectations of Internet sales. The overwhelming majority of
small businesses are receptive to getting government information online
even though mail is at present the dominant channel. Small businesses
mix and match traditional and online channels of communication so that
there is a fit between the characteristics of the channel and activity,
the communication choices of their audience and the cultural meanings
associated with ways of communication.   

As places are limited, please confirm your attendance with Pam Seeney.

Date	: Tuesday  10 November 1998
Time	: 4.00 pm - 5.30 pm (followed by light refreshments)
Venue	: Seminar Room
		  Level 3, Building 21
		  Corner of Russell and Latrobe Sts
		  (laneway between old Magistrates' Court 
		  and the Police Garage)
		  Melbourne 3000
		  Victoria.
RSVP	: Pam Seeney
		  Tel : 03 9925 2829
		  Fax: 03 9925 3122
		  email: pseeney@circit.rmit.edu.au


Regards,

Pam Seeney
Administration Officer
Centre for International Research in Communications and Information
Technologies
CIRCIT at RMIT University
Building 21, Corner of Latrobe and Russell Streets
GPO Box 2476V
Melbourne 3001 Australia
Tel:  +613 9925 2829
Fax: +613 9925 3122
Email: pseeney@circit.rmit.edu.au
URL: http://www.circit.rmit.edu.au