[LINK] ABC/Telstra deal

[Brenda Aynsley]

Jan Whitaker wrote:

> In the story in the Age today, Saturday,
> http://www.theage.com.au/news/20000205/A493-2000Feb4.html , this was one of
> the bits:
>

[snip]

>
> Sounds like there may be a registration/password approach being considered?
> Otherwise how else could they think they would be getting the advertising
> hits with Telstra.com as a 'gateway'?  Seems that bookmark direct to the ABC
> material would do just fine.  Or is this a situation of the managers not
> having a grasp of the way the web works [once again]?
>

I read that as having www.abc.com.au have banner ads or whatever

>
> [opinion]
> Something about this whole arrangement 'smells'.  Why not outsource the ABC
> site and keep Telstra as a technology provider?  Why is Telstra getting into

abc is looking for sources of funds I would imagine

>
> the content brokerage business?  It's a comms company and should remain so.
> The stretching into ancillary business relationships bothers me as both a
> shareholder of the private side and also as a PUBLIC owner from the taxpayer
> side. [/opinion]

you and I might see telstra in monolithic "telecommunications" terms, but they've
seen themself in much broader terms jan.  They've had a multimedia division for a
very long time and have expressed aspirations towards content not just carriage
since at least 1995.

cheers
brenda

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