[LINK] Doubleclick and its privacy claims
Sat, 26 Feb 2000 10:30:04 +1100
Peter Lewis has a reasonably interesting article on DoubleClick in the New
York Times. For some reason he doesn't mention their recent purchase of that
tracking company (who's name I can't think of).
> The sticky part would come if DoubleClick were to link your name routinely
> with your browsing habits and to provide that information, even indirectly,
> to other companies. That is exactly what it plans to do, but, it says,
> only with your permission.
> DoubleClick says the cookie information alone allows it to provide
> targeted advertisements to the computer and to track them so the same
> tedious advertisements do not show up time after time. It does that
> without knowing your name.
> It's the next step that's new. By linking the supposedly anonymous
> online information it gathers through cookies with personal information
> drawn from its vast direct marketing database, DoubleClick says, it will
> be able to focus in on consumers with laserlike precision. DoubleClick
> has not sent out any advertisements based on personal information,
> but it plans to do so by the end of the year.
DoubleClick's opt-out site: <http://privacychoices.org/optout.htm>
Stewart Fist - writer and columnist
http://www.abc.net.au/http/sfist/ (some archives)
http://www.electric-words.com (main archives)
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