[LINK] TV and AOL
Tue, 20 Jun 2000 08:42:23 +1000
LINK INSTITUTE REVERSE-ENGINEERS CLICHE GENERATOR
The Link Institute has reverse-engineered the cliche generator software used by
ZDnet for commentary authoring, and plans to make it available as open source
A Link Institute Technical Team insider said: "Never again will content creators
at the bleeding edge of Internet news be racking their brains for phrases like
'soft-pedalling', 'make no mistake', '800-pound gorilla', or 'in your wallet'.
Instead, they can feed the Link Institute Cliche Generator the salient points of
someone else's press release, have the original PR agency cliches deleted, and
insert their own favourites."
Users can have their cliches selected from a pre-configured lexicon of Serious,
Scientific, or Smart & Sassy. As well, the Link Institute Cliche Generator, by
acting as a de-facto industry-standard, will defuse the heated controversy about
whether the gorilla weighs 800 pounds, 900 pounds, or 2700 American dollars.
A Metaphorical Alignment Module is planned for Q4 2000 to ensure that mixed
metaphors such as "defusing ... heat" do not appear in finished copy. Further
enhancements such as the Pun Improver will suggest ways of avoiding lame jokes
such as confusing weight with currency.
PS, AOL is dreaming. So is ZDNet if they take this seriously. RC
Subject: [LINK] TV and AOL
Author: "Jan Whitaker" <jwhit@PrimeNet.Com>
Date: 19/06/00 9:59
AOL INVADES LIVING ROOMS
AOL is soft-pedaling its launch today of AOLTV.
"It's just an experiment," they say. We're not trying
to take over television. Make no mistake. AOL wants
to be the 800-pound gorilla of iTV, and then TV. And
when it is, it will have one hairy arm in your living
room. And in your wallet.