[LINK] Consumer watchdog unveils net conduct code

[Tony Barry]

Extracted item for information.

Source: Edupage, October 27, 2000

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CONSUMER WATCHDOG UNVEILS NET CONDUCT CODE
The Better Business Bureau and BBBOnLine have introduced the
BBB Code of Online Business Practices, which provides a
self-regulatory framework for B2C transactions in the United
States and in other countries. The hope is that online retailers
and advertisers will adopt the code "to make a significant
contribution toward effective self-regulation," said the chairman
of the Council of Better Business Bureaus, Calvin J. Collier.
The code has already seen some use in Europe and has the backing
of the FTC and the European Union. Recent surveys show that
online security is of great concern to many consumers. The BBB
Code is based on the principles of truthful and accurate
communications, disclosure, information practices and security,
customer satisfaction, and protecting children.
(E-Commerce Times, 25 October 2000)
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