[LINK] Report: Broadband and time spent on the Net
Mon, 25 Sep 2000 16:59:55 +1100
. . . the average American spends 33 percent of his or her typical
media day with television, followed by radio (28 percent) and the
Internet (11 percent). In broadband homes, however, the Internet's
share of media time surges to 21 percent, equivalent to television (24
percent) and radio (21 percent).
The hunting and herding advertisers, of course, see the Internet as
another media. A lot of Net activity is not downloading "content" - but
is communicative, like the telephone. Still, flat-rate billing cable
modems make streaming media convenient and attractive.
Via Optus @Home HFC Internet, I am currently listening to archived Real
Audio programs from the last month from a fab community radio station
WMNF in Tampa Florida. It is 20kbps, stereo, low-fi but perfectly
listenable and musical. I am currently digging Mondo Eclectica at:
It is a collage-like "psychadelic theatre of the mind", which without
the Net would only be heard by around 1,800 people (according to
Arbitron surveys) via FM in Florida.