Thu, 30 Aug 2001 13:15:21 -0600
>Two techniques beloved of IT spin-doctors:
>1) offer an "exclusive" to encourage uncritical acceptance of the story;
>2) choose unschooled, inexperienced or non-technical journalists.
>Library opens new chapter with IP telephony
The body of the article certainly reads like Cisco marketing literature,
which tends to emphasise features (such as power-over-ethernet) that
other manufacturers don't have. Fair enough for Cisco, not so good for
IT journalists (or their readers, for that matter).
BTW the power-over-ethernet feature is a good indicator of press-release
journalism. To be honest I can't see why it is so important apart from
- relatively easy for non-technical types to understand;
- something that Cisco had a proprietary solution for, before the 802
folks standardised it; and
- useful to deflect reliability/availability concerns away from the rest
of the network infrastructure
Hence if this topic rates a mention, you're probably looking at a
relatively poorly-researched article. Switch operating system is another
>Three months to install the phones. What were they doing the other two
>months, twenty seven days?
Upgrading their routers and switches to handle the traffic? :)
ObDisclaimer: I work for a major competitor to Cisco, in the
enterprise-grade IP Telephony market. And I have an IP phone on my desk.