[LINK] The Sickly State Of Online Advertising In Australia
Fri, 5 Jan 2001 14:56:50 +1100
I'm with you Tony. ZDNet carried a similar article yesterday, and my
reaction was "why am I not surprised":
__Net advertising flops Down Under__________
Online advertising in Australia has failed to make
significant inroads, accounting for less than 1 percent
of overall spending last year, according to a recent study.
Dr Andrew Arch - W3 Consulting
PO Box 503 Eltham 3095 Australia
Ph 0411 252 739; Fax +613 9439 6833
----- Original Message -----
From: "Tony Barry" <me@Tony-Barry.emu.id.au>
Sent: Friday, January 05, 2001 11:55 AM
Subject: [LINK] The Sickly State Of Online Advertising In Australia
> Rather than being "sickly" I would have thought this shows Australian
> common sense.
> Extracted item for information.
> Source: Ken Rutkowski's Daily Tech News Clicks Wednesday January 3, 2001
> - - - - -
> <http://australia.internet.com/r/article/jsp/sid/776580>The Sickly
> State Of Online Advertising In Australia australia.internet.com
> Jupiter Media Metrix issued its special brand of the 'Happy New Year'
> ahead today, painting a bleak picture of the Australian Internet
> space and highlighting our immature online advertising market. The
> research firm estimates that around $10 of online advertising is
> spent on each member of our population, compared with $84 per person
> in the USA and $21 in Europe. The figures are of some concern when
> one factors in our Internet penetration rate of 40%, which is nearly
> identical to the 44% of US citizens on the Internet.
> phone +61 2 6241 7659