[LINK] The Register bags market research...
Wed, 7 Mar 2001 10:04:50 +1000
Now WAP surveys are cwap
By: Kieren McCarthy
Posted: 06/03/2001 at 16:52 GMT
Today is a great day for the truth ladies and gentlemen. We've already had
some light shed on the nonsense spewed out regarding Internet fraud and now
it's back to our old friend, the WAP phone.
Through rigid stubbornness, we have managed to stay still while everyone
else has come round to the fact that WAP
phones are crap. But hang on. A lot of money has been invested in these daft
things and you can PR your way out of anything. Can't you?
Well that would certainly explain the huge number of "surveys", "polls" and
other nonsense in the last few months that say while WAP phones are indeed
crap, people are buying them anyway and so they must good.
It was working too. Until eMarketer decided to make some money by doing a
report of the "eWireless" market. To do this, it thought it would just
collate previous surveys, find some patterns, write it up and then charge
$795 for 241 pages.
And so it checked out 100 research organs and checked over its figures. And
it discovered... absolutely no connection between them all whatsoever. In
other words, everyone was making it up as they went along.