[LINK] Textbook publishers try online education

[Tony Barry]

Extracted item for information.

Source: Edupage, March 9, 2001
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TEXTBOOK PUBLISHERS TRY ONLINE EDUCATION
Textbook publishers McGraw-Hill and Pearson are taking different
paths to a successful business strategy for the online education
market. The McGraw-Hill Learning Network focuses on interactive
versions of its textbooks. Buzz Ellis, president of McGraw-Hill's
School Education Group, says online versions for the entire
curriculum are under development in pilot programs, including one
at Celebration School in Celebration, Fla. Eventually, the
publisher will offer electronic versions of the curriculum for
sale along with the print version both to schools and parents.
Pearson, based in England, focuses on free Web-based education
tools for teachers, students, and parents through the Pearson
Learning Network. Pearson bought the site from the Family
Education Network last year. Phil Hoffman, the director of the
site, says the Learning Network has been enormously popular,
tallying more than 100 million page views each month when school
is in session, and has over 10,000 schools registered with its
home page and online grading services. Hoffman aims to extend
the site's reach from the current K-12, adult learning, and
professional training markets to higher education by the end
of summer. (New York Times Online, 7 March 2001)
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