[LINK] telemarketing

[Rowe, Joshua]

Here's something to add to the FAQ section ...

"The Direct Marketing sector regards the telephone as one of its most
successful tools. Consumers experience telemarketing from a completely
different point of view: more than 92% perceive commercial telephone calls
as a violation of privacy. 

Telemarketers make use of a telescript - a guideline for a telephone
conversation. This script creates an imbalance in the conversation between
the marketer and the consumer. It is this imbalance, most of all, that makes
telemarketing successful. The EGBG Counterscript attempts to redress that
balance."

http://www.xs4all.nl/~egbg/counterscript.html


Josh

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