[LINK] Web Bug "Standards"
Tue, 9 Oct 2001 10:49:33 +1100
>From the ResearchBuzz Weblog: <
Web Bug Standards Program Announced
PR Newswire: October 4, 2001. The Network Advertising Initiative (NAI) is
starting a program that will develop industry standards for the use of web
beacons, aka "web bugs." The Executive Director of the NAI reports web
beacons, which deliver cookies in a third party context, are critical in
effective online advertising but standards must be used so they do not
infringe on consumer privacy.
My comment: I agree. They've even found a doublespeak name for them!