[LINK] Questions about SMS Spam
Mon, 22 Oct 2001 17:22:27 +1000
>The reply-to number is non-functional - so users can't respond. I really
Wouldn't that be considered "Fraud" ??
>a) sending the promotional message as an SMS asking me to ring a number or
>send an e-mail to say "yes" probably undermines the campaign itself; and
>b) having a non-functional reply-to address - classic spam technique - means
>no easy opt-out for customers.
Of course ...
>1) Is there anything intrinsic to SMS technology that makes opt-out
Actually OPT-IN would be harder! You have to code EVERY single message
uniquely with a destination address!
As they are mostly WAP enabled, can't they just create an OPT-IN
list! Select the ones you want to be in, and turn the rest off ... or an
override command to disable all SMS. *I* hate SMS.
>2) Does the coming privacy legislation impact "existing customer"
>campaigning in any way?
Not really. Only if they provide the details to another company.
But the solution to the "new" privacy legislation is simple.
I set up a business and build a database. I tell the "consumer" they will
receive email, postal whatever from me from time to time. I set up
DISTRIBUTION deals with companies that want to target my customers and the
companies PAY me to send the advertising to the consumer, because I hold
the key to the data. I'm using the data legally because I told the
consumer they would receive details.
So expect SPAM to become a BIGGER revenue raising product of companies with