[LINK] Media chiefs reject internet business model

[Jan Whitaker]

At 11:37 AM 8/03/02 +1100, Roger Clarke wrote:
>Commercial hard-copy publications are a long way from dead.  They need to 
>perceive their sites as necessary costs of doing business, as a means of 
>cross-leveraging various revenue-generating services, and as an 
>opportunity to project their creativeness but in ways that are inexpensive 
>rather than big-bang, big-buck risks.

I like Roger's heading of 'complementary activities'.  I was thinking about 
what bothered me in that article and it was the short sightedness.  The PBS 
[similar to ABC] view of public service access to information is obviously 
not in the mindset of the commercial publishers.  Seems to me that getting 
eyeballs any way possible must be pursued.  Wasn't there a meme floating 
through a while back that if you don't have a web presence today, you don't 
exist?

Seems to me the particulars of the business model may be where the flaw 
lies, not in the internet or the consumer.  We [society] have bought the 
shift, at least in western developed countries, so what did they expect?

Jan


JLWhitaker Associates
Melbourne, Victoria, Australia
jwhit@primenet.com  --  http://www.primenet.com/~jwhit/whitentr.htm