[LINK] Media chiefs reject internet business model
Mon, 11 Mar 2002 12:09:18 +1000 (EST)
On 11 Mar, Danny Yee wrote:
> And my own experience is that while many journalists still write good
> original pieces, many expect to be spoon fed, with raw media releases
> running as stories all too often.
Oh how true
When I first came up against the media (running an appropriate
technology unit in Port Hedland), I was under the impression that a
press release was to give media the facts in a concise way so they could
then decide wether to contact me for more information in a story they
It took me a while to learn that writing a press release actually meant
writing the *story* for the media - something that was brought home to
me in spades whilst in the USA (and in Australia and through Asia on my
Now - in every case, there are good media people who do investigate and
write their own stories (and I here explicitly include the media people
I have had personal contact with on this mailing list).
Unfortunately, such people seem to be the exception and not the rule.
Robert Hart firstname.lastname@example.org
Strategic IT & open source consulting +61 (0)438 385 533
Brisbane, Australia http://www.interweft.com.au