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Wed, 13 Mar 2002 16:49:13 +1100 (EST)
On Wed, 13 Mar 2002, Chirgwin, Richard wrote:
> IOW, "location based marketing" is, IMO, something which will eat itself
> pretty quickly...
I hope that "push" location based marketing will be stillborn, but "pull"
marketing may be useful - a "find me the nearest (police station | petrol
station | postoffice | xxx bank)" would be very handy when you are in an
The locating of the user doesn't have to be exact if the description of
the location of the desired target is good enough.