[LINK] (fwd) SMS SPAM

Chirgwin, Richard Richard.Chirgwin@informa.com.au
Wed, 13 Mar 2002 18:18:16 +1000


AND it can be done without privacy violation, and without changing the
existing regulations. Mind you, I still have nightmares about a cascade of
colliding Lexes (plural of Lexus) down Miller St, North Sydney, as IT
executives try and read tiny screens to find out where the parking vacancies
are...

I endorse concern for privacy, but I worry that if people divert their
attention to improbabilities, they undermine the credibility they should
have in dealing with >real< privacy issues.

Richard

-----Original Message-----
From: Damien Miller
To: Chirgwin, Richard
Cc: link@www.anu.edu.au
Sent: 3/13/02 3:49 PM
Subject: RE: [LINK] (fwd) SMS SPAM

On Wed, 13 Mar 2002, Chirgwin, Richard wrote:

> IOW, "location based marketing" is, IMO, something which will eat
itself
> pretty quickly...

I hope that "push" location based marketing will be stillborn, but
"pull"
marketing may be useful - a "find me the nearest (police station |
petrol 
station | postoffice | xxx bank)" would be very handy when you are in an

unfamiliar area.

The locating of the user doesn't have to be exact if the description of 
the location of the desired target is good enough.

-d