[LINK] (fwd) SMS SPAM

[Craig Sanders]

On Wed, Mar 13, 2002 at 04:49:13PM +1100, Damien Miller wrote:
> On Wed, 13 Mar 2002, Chirgwin, Richard wrote:
> > IOW, "location based marketing" is, IMO, something which will eat
> > itself pretty quickly...
> 
> I hope that "push" location based marketing will be stillborn, but
> "pull" marketing may be useful - a "find me the nearest (police
> station | petrol station | postoffice | xxx bank)" would be very handy
> when you are in an unfamiliar area.

IMO, this would be better done by each service provider (bank, bottle
shop, police station, hospital, surgery, chemist, petrol station, etc
etc etc) continuously transmitting (at low power, say 0.5-2KM range,
using a well-defined protocol) their name, GPS co-ordinates, type of
services offered.

perhaps service providers could register their location with the telco
and it would be transmitted by the cell towers.

then a person with a suitably equipped receiver (e.g. mobile phone or
PDA) can configure their receiver to alert them whenever they come near
something they are looking for - without any invasion of privacy,
without tracking where they are.

the user's PDA/phone would do the selection/filtering and display only
items of interest.


craig

-- 
craig sanders <cas@taz.net.au>

Fabricati Diem, PVNC.
 -- motto of the Ankh-Morpork City Watch