[LINK] Fwd: UN AGENCY ADOPTS NEW SINGLE STANDARD FOR INTERACTIVE TV WORLDWIDE

[Antony Barry]

Begin forwarded message:

> From: "UN News Service" <UNNews at un.org>
> Date: Wed Apr 9, 2003  12:00:54 AM Australia/Canberra
> To: <news11 at list.un.org>
> Subject: UN AGENCY ADOPTS NEW SINGLE STANDARD FOR INTERACTIVE TV 
> WORLDWIDE
> Reply-To: <UNNews at un.org>
>
> UN AGENCY ADOPTS NEW SINGLE STANDARD FOR INTERACTIVE TV WORLDWIDE
> New York, Apr  8 2003 10:00AM
> The United Nations telecommunications agency has approved a new 
> one-size-fits-all standard for interactive TV (iTV) services that will 
> enable providers to develop material for programmes that can then be 
> distributed worldwide without extra labour or cost.
>
> Under the new measures approved by the Geneva-based International 
> Telecommunication Union (ITU), viewers anywhere in the world, for 
> example, can access data on a football player while watching a match 
> without the service provider having to implement any of the 
> modifications previously needed.
>
> Previously, proprietary or country-specific standards forced content 
> providers to develop different product versions for each market.
>
> The new standard means content will stay true to the author's design 
> in all markets – a key concern for advertisers. Content providers will 
> also find that it removes barriers to entry and reduces risk, while 
> helping to advance the functionality of iTV services. The need to 
> drive iTV services is seen as particularly relevant to the market in 
> the United States, where services have been slow to develop.
>
> ITU is a worldwide organization that brings governments and industry 
> together to coordinate the establishment and operation of global 
> telecommunication networks and services. It is responsible for 
> standardization, coordination and development of international 
> telecommunications including radio communications, as well as the 
> harmonization of national policies.
>  2003-04-08 00:00:00.000
>
> ________________
>
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