[LINK] Aust Post questionnaire
Sun, 09 Feb 2003 21:21:56 +1000
At 07:01 PM 09/02/03 +1100, Josh Rowe wrote:
>Australia Post was ranked 1st in the 2001 good reputation index and 2nd
Putting aside the fact that this index is decided by merely 22
"community-based stakeholder and expert organisations" I don't see the
relevance to the current issue.
Australia Post has abused its mail delivery monopoly to send a massively
privacy-intrusive survey to presumably millions of Australians. I guess
they would have got a really good postage deal.
Australia Post has further abused its position to mislead recipients into
believing that the survey is being done under government authority.
The fact is that Australia Post is in the junkmail promotion business
through its direct marketing arm Geospend:
"Geospend offers consumer data, profiling and analysis services to
businesses across Australia."
The business model is apparently to increase Australia Post's flagging mail
revenues by acquiring detailed consumer information and selling the mailing
lists to other businesses. You can hardly blame Australia Post for looking
for ways to increase revenue, but who actually benefits? The poor old
consumer who is swamped daily with junkmail advertising certainly isn't.
Geospend claims to comply with the Privacy Act, but how did they acquire
the list of names to spam for this year's survey? Did the recipients
consent to receive it? Is this survey eligible for the "once off" direct
marketing exception in the National Privacy Principles?
I would suggest that anyone who objects to receiving this scandalous survey
should lodge a complaint with the Privacy Commissioner:
A waste of space.
>Josh (a proud employee)
In respect of this survey there is nothing to be proud of.