[LINK] Re: Reputation management

Marcus Wigan oxsys@optusnet.com.au
Tue, 18 Feb 2003 14:34:08 +1100


The basic idea is one of social capital, Reputation management is a 
capital-friedly way of expressing one of the aspects of social 
capital.

The key intermediary is Trust, and the capitalised version is brand premium

I think it needs a mix of thes e very different points of view ot 
make consistent sense of the term.

marc Wigan