[LINK] Literally, the Desk Top Wars

[Tom Worthington]

At 4/5/2004 10:55 AM, Adam Todd wrote:
>... Founder of IKEA, Ingvar Kamprad, has proven to the world isn't not 
>whether you have Microsoft on your desk or not, it's the desk you put your 
>computer on that really has the value. ...

As per the ABC story <http://www.abc.net.au/news/newsitems/s1081022.htm> 
"IKEA founder Ingvar Kamprad flies economy class but has reportedly 
dislodged Microsoft's Bill Gates as the world's richest man...".

It happens I have bee reading the "Leading by Design: The Ikea Story"
by Bertil Torekull. But almost more interesting than the book are the 
comments about it posted to Amazon: 
<http://www.amazon.com/exec/obidos/ASIN/0066620384/ref=ase_universalservice/002-4569054-6551243>.

Like one of the Amazon reviewers, I didn't quite "get it" from reading the 
book and apparently you have to be Swedish to understand. Perhaps there are 
business models with can be applied globally on-line, which are lurking out 
there in various cultures.



Tom Worthington FACS tom.worthington at tomw.net.au Ph: 0419 496150
Director, Tomw Communications Pty Ltd ABN: 17 088 714 309
http://www.tomw.net.au PO Box 13, Belconnen ACT 2617
Visiting Fellow, Computer Science, Australian National University
Publications Director, Australian Computer Society