[LINK] Why Spam continues

[Jan Whitaker]

20% return on 'investment' resulting in action is pretty good odds.

>ONE IN FIVE UK CONSUMERS BUY SOFTWARE FROM SPAM
>New research sponsored by the Business Software Alliance
>finds that 20% of UK consumers claim to have purchased
>software in response to a spam advertisement. The survey
>includes interesting data comparing spam purchasing
>practices of consumers from six countries.
><http://www.bsa.org/uk/press/newsreleases/online-shopping-tips.cfm>


JLWhitaker Associates
Melbourne, Victoria, Australia
jwhit at melbpc.org.au  --  http://member.melbpc.org.au/~jwhit/whitentr.htm
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