[LINK] Damn! That fake "CD sales fell by" number again...

[Chirgwin, Richard]

 Jan, 

>Now that is an interesting piece of information.  Rather than jump
>around 
>about the impact of piracy, I wonder if any of the music producers are 
>considering market research to figure out why their sales are dropping
>for 
>reasons that Marty mentions.  

No. Because sales >aren't< dropping. That's why this issue sends me into
such a sputtering fury: "sales are falling" is repeated so often that it's
believed.

Here are the ARIA numbers:
CD Singles: 14,539,155 units; -17.36%
CD albums: 218,945,615 units; +2.94%
DVD albums: 601,700 units; +173.37%
VHS Music Video: 52,130 units; - 59.81%
DVD Music Video: 1,469,433 units; +122.46%

The total market, which includes vinyl and cassettes:
25,788,961 units; +5.28%.

Album market by value (DVD + CD) rose by around 3%.

All of the falling segments are in dead-or-dying technology; but note that
CD albums do not fall into this heading, they are still growing.

RC

-----Original Message-----
From: Jan Whitaker
To: marty at supine.com
Cc: link at anu.edu.au
Sent: 14/02/04 09:04
Subject: Re: [LINK] Damn! That fake "CD sales fell by" number again...

At 01:13 PM 13/02/04 +1100, you wrote:

>Personally, the only thing slowing my purchasing down is the copy
control
>"technology" being used by EMI (and possibly others). I can't bring
myself
>to buy deliberately "damaged" silver discs (they aren't CDs as far as
I, and
>Phillips, are concerned) and then have to worry about compatibility
problems
>with future hardware (CD, DVD and car audio) purchases.

Now that is an interesting piece of information.  Rather than jump
around 
about the impact of piracy, I wonder if any of the music producers are 
considering market research to figure out why their sales are dropping
for 
reasons that Marty mentions.  It sure would provide a real help to their

dropping sales rather than chasing ghosts.

Jan


JLWhitaker Associates
Melbourne, Victoria, Australia
jwhit at melbpc.org.au  --  http://member.melbpc.org.au/~jwhit/whitentr.htm
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