[LINK] Google versus the phone book?
Richard.Chirgwin at informa.com.au
Mon Feb 16 13:09:05 EST 2004
Among various bits of the media, there's an emerging "received wisdom" that
Google will inevitably replace even online telephone directories.
I'm not entirely sure; it's the sort of belief that seems to me to rest on a
lot of dependencies:
- search accuracy (Google finds, and cannot distinguish between, current and
- comprehensiveness (the business I want may have no Web presence. I know
that's wierd, but the local newsagent may not have time for a Website just
to say "we sell newspapers"!)
- search efficiency (if I want only the contact details, the online
Whitepages delivers it on a single click. For Google, it cannot happen in
fewer than two clicks - searching google, then heading off to the Website it
To my simple mind, these need no explanation: www.whitepages.com.au
<www.whitepages.com.au> and www.google.com <www.google.com> perform a
similar, but not identical function. But is there something I'm missing?
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