[LINK] Keeping an Eye on Google

[Deus Ex Machina]

Chirgwin, Richard [Richard.Chirgwin at informa.com.au] wrote:
> >And while that hasn't affected 
> >Google's pristine brand image among hundreds of millions 
> >of Internet users, it has some programmers and Web publishers 
> >thoroughly riled.  
> 
> Bit of a throwaway piece of fill-the-space journalism, that. I don't accord
> any special status to Google's 'brand'. Just its functionality.

I think thats a general phenomena for internet companies. the brand
is only as good as the functionality. its almost impossible
for companies to create emotional attachment to a brand. the same rest true
for ebay, they also have the added advantage that they rely on the presence
of a large number of users as one of their selling points.

Vic