[LINK] Keeping an Eye on Google
Deus Ex Machina
vicc at cia.com.au
Sat Feb 21 09:23:59 EST 2004
Chirgwin, Richard [Richard.Chirgwin at informa.com.au] wrote:
> >And while that hasn't affected
> >Google's pristine brand image among hundreds of millions
> >of Internet users, it has some programmers and Web publishers
> >thoroughly riled.
> Bit of a throwaway piece of fill-the-space journalism, that. I don't accord
> any special status to Google's 'brand'. Just its functionality.
I think thats a general phenomena for internet companies. the brand
is only as good as the functionality. its almost impossible
for companies to create emotional attachment to a brand. the same rest true
for ebay, they also have the added advantage that they rely on the presence
of a large number of users as one of their selling points.
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