[LINK] Apple pips Google on brand recognition
tony at tony-barry.emu.id.au
Wed Feb 2 14:27:27 EST 2005
After a two-year hiatus Apple has returned to win the 2004 Readers’
Choice Awards for the brand with the most global impact—a title held by
Google since 2002.
...The small white hope is that iPod’s halo effect will bring more
buyers to Apple’s other offerings, which go beyond consumer goods to
include servers, WiFi, and software, and include the
already-backordered new iPod Shuffle and a sub-US$ 500 Mac.
...Google lost little ground in being dumped as the search engine
behind Yahoo early last year; it conducts more than 200 million
searches a day and leads the world for search engine usage with 57
percent of the current market, followed by Yahoo at 21 percent and MSN
at just 9 percent.
...From tech to retail, numbers three and four on the Global list are,
respectively, Swedish furniture retailer IKEA and American coffee brand
...The American online auctioneer claims 95 million registered users,
and in 2004 expanded abroad to Asia, South America and Europe, allowing
people all over the world to sell things they don't want and buy things
they don't need.
...It’s no surprise that Google ranks so high in the lives of North
Americans, as more and more households go online (roughly 68 percent of
the North American population now has access to the Internet).
...Retailers Target and Starbucks are, respectively, third and fourth
in the US & Canada, making tech and retail the categories to most
impact our readers.
...In its ninth year of broadcasting, Al Jazeera rounds out the top
five in Europe and Africa, coming in ahead of competitor BBC (at ninth
...Compared with 2003, Al Jazeera has climbed over eight other brands
to place fifth in both 2004 Global and 2004 Europe & Africa results.
phone : 02 6241 7659 | mailto:me at Tony-Barry.emu.id.au
mobile: 04 1242 0397 | http://tony-barry.emu.id.au
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