[LINK] Apple pips Google on brand recognition

[Antony Barry]

 From http://www.brandchannel.com/start1.asp?fa_id=248#author

After a two-year hiatus Apple has returned to win the 2004 Readers’ 
Choice Awards for the brand with the most global impact—a title held by 
Google since 2002.

...The small white hope is that iPod’s halo effect will bring more 
buyers to Apple’s other offerings, which go beyond consumer goods to 
include servers, WiFi, and software, and include the 
already-backordered new iPod Shuffle and a sub-US$ 500 Mac.

...Google lost little ground in being dumped as the search engine 
behind Yahoo early last year; it conducts more than 200 million 
searches a day and leads the world for search engine usage with 57 
percent of the current market, followed by Yahoo at 21 percent and MSN 
at just 9 percent.

...From tech to retail, numbers three and four on the Global list are, 
respectively, Swedish furniture retailer IKEA and American coffee brand 
Starbucks.

...The American online auctioneer claims 95 million registered users, 
and in 2004 expanded abroad to Asia, South America and Europe, allowing 
people all over the world to sell things they don't want and buy things 
they don't need.

...It’s no surprise that Google ranks so high in the lives of North 
Americans, as more and more households go online (roughly 68 percent of 
the North American population now has access to the Internet).

...Retailers Target and Starbucks are, respectively, third and fourth 
in the US & Canada, making tech and retail the categories to most 
impact our readers.

...In its ninth year of broadcasting, Al Jazeera rounds out the top 
five in Europe and Africa, coming in ahead of competitor BBC (at ninth 
place).

...Compared with 2003, Al Jazeera has climbed over eight other brands 
to place fifth in both 2004 Global and 2004 Europe & Africa results.


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