[LINK] Google now 70% of US search engine users
stil at stilgherrian.com
Thu Aug 14 12:11:23 EST 2008
On 14/08/2008, at 11:20 AM, Ivan Trundle wrote:
> It is pretty staggering when you try to look into this aspect of
> browser user behaviour. I'm constantly staggered that many internet
> users that I talk to are unaware that they can change the default
> starting location.
Some anecdotal evidence from dealing with (very) small business
The majority of the users I deal with are not aware that the home page
of their web browser can be changed. Of those that do know, only the
tiniest minority know how to do it, or how to look up how to do it.
Very few people are comfortable with the idea of searching for how-to
information, I suspect largely because they don't know what to search
When I do ask if people want their home page changed, the vast
majority of them ask it to be changed to Google, with the next most
common being their own business' web page.
More importantly, the vast majority of the users I see do not know
what the terms "web browser" or "home page" mean. It's just "the
internet". Then again, neither do they confidently know the terms
"menu bar", "toolbar", "radio button", "checkbox", "dialog"... very,
very few "ordinary" users have any formal training in any of this.
Computer use in small businesses is an oral tradition.
Hope that helps,
Internet, IT and Media Consulting, Sydney, Australia
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