[LINK] YouTube surpasses 100 million US viewers
sylvano at gnomon.com.au
Fri Mar 6 06:13:09 EST 2009
With an average video length across all sites
serving video for US people watching them being
3.5 minutes, I reckon we need a new term along
the lines of "snack vid" or something... :-)
YouTube surpasses 100 million US viewers
By Robert Briel | March 5, 2009 | 07:53 UK
original pr from comscore with tables:
YouTube surpassed 100 million US viewers in January,
according to research from comScore. In total, US
internet users viewed 14.8 billion online videos
during the month, or 4% more than a month earlier.
YouTube led the growth charge, accounting for 91%
of the incremental gain in the number of videos
viewed compared to December, as it surpassed
100 million viewers for the first time.
In January, Google Sites once again ranked as the
top US family of websites, with 6.4 billion videos
viewed (43% online video market share), with
YouTube.com accounting for more than 99% of all
Fox Interactive Media ranked second with
552 million videos (3.7 %), followed by Yahoo! Sites
with 374 million (2.5%) and Viacom Digital with
288 million (1.9%).
Megavideo climbed 15% (103 million videos) in
January to capture a top ten spot in for the
More than 147 million US internet users watched
an average of 101 videos each in January. Google
Sites grew to 102 million online video viewers
during the month, or more than two out of every
three internet users who watched video.
Fox Interactive ranked second with 62.1 million
viewers, followed by Yahoo! Sites (41.9 million)
and Microsoft Sites (30.0 million).
During January, more than three quarters (76.8%)
of all US internet users watched video.
The average online video viewer watched 356 minutes
of video (approximately 6 hours), up 15% on December.
The duration of the average online video was
3.5 minutes, up from 3.2 minutes in December.
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