[LINK] Optus signup form - Popes need not apply
sylvano at gnomon.com.au
Wed Mar 11 11:52:05 EST 2009
On Wed, March 11, 2009 11:20 am, Jan Whitaker wrote:
> Another funny one. I lie about my birthdate on websites like Village
> Cinemas, just make sure it makes me an adult by the year. I got a
> birthday email from them this week. My real birthday is in September.
> I was a bit confused by it until I realised that I must have given
> them a March birthdate.
> I hope folks who do datamatching don't kid themselves that all that
> much of it is factual.
Indeed, I have a standard alternative birthday I use as well.
This discussion reminds me of an article some one wrote in a magazine I
was involved with in the 90's entitled, Fractal Demographics, which had
some fun playing with the idea of attempts by corporates to data match the
collected lies and half truths from their customers.
And this is not to mention the basic challenge that exists with people
legally changing names, moving address, changing jobs, etc that makes
tidying a teenager's room seem a complete doddle compared to information
management in a corporate data centre.
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