[LINK] Google ads to use browsing behaviour targeting.
sylvano at gnomon.com.au
Fri Mar 13 14:08:19 EST 2009
track web browsing behaviour to classify people into types and so extend
their advertising targeting smarts.
And so they are advising adsense users to update privacy policies to
reflect this new feature...
To develop interest categories, we'll recognize the types of webpages
users visit across the AdSense network. As an example, if they visit a
number of sports pages, we'll add them to the "sports enthusiast" interest
category. You can visit the Help Center to learn more about how interest
categories will be developed and your associated account settings. As a
use of interest-based advertising. Please ensure that your site's privacy
policies are up-to-date and make any necessary changes by April 8, 2009.
What is the DoubleClick DART cookie?
The DoubleClick DART cookie is used by Google in the ads served on
publisher websites displaying AdSense for content ads. When users visit an
AdSense publisher's website and either view or click on an ad, a cookie
may be dropped on that end user's browser. The data gathered from these
cookies will be used to help AdSense publishers better serve and manage
the ads on their site(s) and across the web.
More information about the Link