[LINK] Publisher website

[Kim Holburn]

I read this as just another publisher website.  After all where do people go to find a book?  Amazon.  That's where. And that's what traditional publishers don't like.

On 2011/May/08, at 5:45 AM, stephen at melbpc.org.au wrote:

> Publishers Make a Plan: A ŒOne Stop‚ Book Site
> 
> By JULIE BOSMAN Published: May 6, 2011 
> <www.nytimes.com/2011/05/07/books/publishers-plan-a-joint-one-stop-book-
> site.html?_r=1>
> 
> 
> Publishers have spent a lot of time and money building their own company 
> Web sites with fresh information on their books and authors. 
> 
> The trouble is, very few book buyers visit them. 
> 
> In search of an alternative, three major publishers said on Friday that 
> they would create a new venture, called Bookish.com, which is expected to 
> make its debut late this summer. http://bookish.com
> 
> The site intends to provide information for all things literary: 
> suggestions on what books to buy, reviews of books, excerpts from books 
> and news about authors. 
> 
> Visitors will also be able to buy books directly from the site or from 
> other retailers and write recommendations and reviews for other readers. 
> 
> The publishers ˜ Simon & Schuster, Penguin Group USA and Hachette Book 
> Group ˜ hope the site will become a catch-all destination for readers in 
> the way that music lovers visit Pitchfork.com for reviews and information. 
> 
> "There‚s a frustration with book consumers that there‚s no one-stop 
> shopping when it comes to information about books and authors," said 
> Carolyn Reidy, the president and chief executive of Simon & Schuster. 
> 
> "We need to try to recreate the discovery of new books that currently 
> happens in the physical environment, but which we don‚t believe is 
> currently happening online." 
> 
> As bookstore chains like Borders have liquidated many stores, pressure 
> grows on publishers to depend less on brick-and-mortar retail outlets to 
> promote their books. 
> 
> But few have found easy and effective ways to communicate directly with 
> readers, who are already confounded by too many choices in the book 
> marketplace. 
> 
> "We thought it would be really good if we could come up with a site that 
> embraced all the amazing marketing materials that publishers have been 
> doing on their own sites and put them together on one site," said David 
> Shanks, the chief executive of Penguin. "With the purpose of answering the 
> question for the consumer, ŒWhich book should I read next?‚"
> 
> The venture will be led by Paulo Lemgruber, who developed digital 
> businesses for Comcast and Reed Elsevier, and Charlie Rogers, the former 
> editor in chief for digital media at NBC Universal. Mr. Rogers will be 
> editor in chief of the site. 
> 
> Mr. Lemgruber said he would have a staff of 20 people, who will select 
> books from at least 14 participating publishers. The three publishers that 
> provided start-up financing have committed to financing the company until 
> it becomes profitable. Mr. Lemgruber declined to say when he thought that 
> would be. 
> --
> 
> Cheers,
> Stephen
> _______________________________________________
> Link mailing list
> Link at mailman.anu.edu.au
> http://mailman.anu.edu.au/mailman/listinfo/link

-- 
Kim Holburn
IT Network & Security Consultant
T: +61 2 61402408  M: +61 404072753
mailto:kim at holburn.net  aim://kimholburn
skype://kholburn - PGP Public Key on request