[LINK] Great, Google "Targeted TV Ads"

[Richard Chirgwin]

Via /.

>
>       Google CEO wants $74 billion TV ad market
>
> Posted by *Donna Bogatin* @ 7:20 am
> <javascript:location.href='http://digg.com/submit?phase=2%26url='+encodeURIComponent(location.href)+'%26title='+encodeURIComponent(document.title)+'%26bodytext=A%20ZDNet.com%20Blog%26topic=tech_news'> 
>
>
> Google CEO Eric Schmidt believes television viewers should not have to 
> stand for tv commercials that are “a waste of your time.”
>
> Schmidt is frustrated that “When you watch the television you see ads 
> that are clearly not targeted for you.”
>

... the world of targeted advertising has been around for years, and 
online I have yet to see a 'targeted advertisement' which did anything 
to make me buy - in fact, I have yet to notice a targeted advertisement 
which was anything but an irritation, just like every other advertisement.

Moreover, imagine what happens when the 'search spammers' work out how 
the algorithms work? Suddenly the "grey goo" takes over TV advertising; 
because I happen to be watching the cricket, I get adverts from eBay 
sellers, "Buy Cricket Now! Thousands of Cricket at eBay!" with a link 
which actually goes to someone selling lace tablecloths, one of which 
had a picture of a cricket on it but has since been sold ...

Is there a reality pill the world could give Eric Schmidt?

RC