[LINK] YouTube Serves Up 100 Million Videos a Day

Kim Holburn kim at holburn.net
Mon Jul 17 16:06:04 AEST 2006

Interesting.  Is this the future of TV?  Perhaps I don't have to  
worry about the mad media take-over feeding frenzy the peroxide pixie  
is about to unleash on us.


> SAN FRANCISCO—YouTube, the leader in Internet video search, said on  
> Sunday viewers are now watching more than 100 million videos per  
> day on its site, marking the surge in demand for its "snack-sized"  
> video fare.
> Since springing from out of nowhere late last year, YouTube has  
> come to hold the leading position in online video with 29 percent  
> of the U.S. multimedia entertainment market, according to the  
> latest weekly data from Web measurement site Hitwise.
> YouTube videos account for 60 percent of all videos watched online,  
> the company said. Videos are delivered free on YouTube and the  
> company is still working on developing advertising and other means  
> of generating revenue to support the business.
> The site specializes in short—typically 2-minute—homemade, comic  
> videos created by users. YouTube serves as a quick entertainment  
> break or viewers with broadband computer connections at work or home.
> News Corp.'s MySpace, the social networking site popular with  
> teens, has a nearly 19 percent share of the market according to  
> Hitwise. Yahoo, Microsoft's MSN, Google and AOL each have 3 percent  
> to 5 percent of the video search market. Collectively, these four  
> major Web portals have a smaller share than either YouTube or MySpace.
> In June, 2.5 billion videos were watched on YouTube, which is based  
> in San Mateo, California and has just over 30 employees. More than  
> 65,000 videos are now uploaded daily to YouTube, up from around  
> 50,000 in May, the company said.
> YouTube boasts nearly 20 million unique users per month, according  
> to Nielsen//NetRatings, another Internet audience measurement firm

Kim Holburn
Network Consultant
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