[LINK] Privacy-Friendly Tags for Retail Items

Geoff Ramadan gramadan at umd.com.au
Wed Nov 15 17:24:36 AEDT 2006


 From press release:
http://www.rfidjournal.com/article/articleview/2803/1/1/

Marnlen Makes Privacy-Friendly Tags for Retail Items

The label maker is using IBM's Clipped Tag design, allowing consumers to tear 
off most of a passive RFID tag's antenna on items they have purchased.
By Claire Swedberg

Nov. 8, 2006—Marnlen RFID, a division of label maker Marnlen Management, has 
licensed IBM's Clipped Tag, a design allowing consumers to tear off most of a 
passive RFID tag's antenna on purchased items. Hangtags based on the Clipped Tag 
design are production-ready, says Andris Lauris, Marnlen's vice president of 
business development, and sample tags have been shipped to several of IBM's 10 
Centers of Excellence for demonstration to prospective customers. In addition, 
Lauris says, Marnlen is working with unnamed potential customers, such as 
garment retailers and the pharmaceutical industry, to pilot the tags.



This should help alleviate some of the privacy concerns.

Regards

Geoffrey Ramadan, B.E.(Elec)
Chairman, Automatic Data Capture Australia (www.adca.com.au)
and
Managing Director, Unique Micro Design (www.umd.com.au)




More information about the Link mailing list