[LINK] Record Labels Turn Piracy Into a Marketing Opportunity

[Deus Ex Machina]

Pilcher, Fred [Fred.Pilcher at act.gov.au] wrote:
> Vic posted:
> > Hence the alliance between Jay-Z and Coke. By inserting promotional
> > material into the decoy files, and then planting those files 
> > prominently
> > on file-sharing sites, record labels and other marketers can turn what
> > is now an antipiracy tool into an advertising medium. "The 
> > concept here
> > is making the peer-to-peer networks work for us," says 
> > Jay-Z's attorney,
> > Michael Guido. "While peer-to-peer users are stealing the intellectual
> > property, they are also the active music audience," and "this 
> > technology
> > allows us to market back to them.""
> 
> It's an interesting concept.
> 
> The marketers' identification of the demographic is probably accurate, but intentionally fooling their best customers by inserting decoys may not be the best way to win the hearts and minds. I can imagine that their reaction may be to resent the advertisers and avoid their product. Not that I'd know, of course.
> 

the marketers would track the sale coming out of this.

Vic