[LINK] Google developing eavesdropping software

[Tom Worthington]

At 04:52 PM 9/4/2006, Bernard Robertson-Dunn wrote:
>Google developing eavesdropping software Audio 'fingerprint' for 
>content relevant ads
>By Faultline Sunday 3rd September 2006 08:02 GMT The Register
>http://www.theregister.co.uk/2006/09/03/google_eavesdropping_software/ ...

The TV-Anytime Metadata Specification took a more direct approach for 
Personal Video Recorders (PVRs) such as the TiVo. Not only did it 
have metadata about what TV programs are on when in the Electronic 
program guide (EPG), but also provision for metadata about the people 
watching the programs, so that ads can be targeted to them 
<http://www.tomw.net.au/2002/mka.html>.

A suitably equipped PVR or a PC with a TV tuner card could look up 
the EPG to see what a program was about and then supply suitable ads 
for the viewer. An even more targeted system would read the closed 
text captions for the deaf transmitted with the program and used that 
to select ads, much as good does for web pages 
<http://www.tomw.net.au/technology/it/adwords.shtml>.



Tom Worthington FACS HLM tom.worthington at tomw.net.au Ph: 0419 496150
Director, Tomw Communications Pty Ltd            ABN: 17 088 714 309
PO Box 13, Belconnen ACT 2617                http://www.tomw.net.au/
Director, ACS Communications Tech Board   http://www.acs.org.au/ctb/
Visiting Fellow, ANU      Blog: http://www.tomw.net.au/blog/atom.xml