[LINK] digital TV conversion - psychology of the consumer

[Jan Whitaker]

Interesting article in the Age today:
http://www.theage.com.au/news/business/hard-to-get-analog-aussies-over-digital-divide/2007/08/05/1186252543127.html

Hard to get analog Aussies over TV digital divide
Ross Honeywill
August 6, 2007

Basic point: it's a digital barrier, not a divide, and moving the 
turn-off date doesn't solve it. It's a different perspective than we 
normally take on Link.
Jan

Jan Whitaker
JLWhitaker Associates, Melbourne Victoria
jwhit at janwhitaker.com
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