[LINK] digital TV conversion - psychology of the consumer

[Jan Whitaker]

At 10:12 PM 9/08/2007, Glen Turner wrote:
> > That would be an excellent idea for another complete channel and
> > should be being pushed by AVCC (or whatever they are these days)
>
>This content is being offered via the Internet, not via Pay TV.
>Makes sense to use an infrastructure that the universities and
>their students have today.

clarification again> the issue is programming new digital free to air 
channels to convince take-up of digital free to air, not internet or pay tv.

The reason cable took off in the US is because of the program 
selection. It's like a TV supermarket, even with commercials. So why 
can't a wireless niche channel service work here? The reason has been 
the 'dilution' of the advertising value of eyes on channels. Is this 
still true?

Congrats on pursuing GBH, Glen. In the day, I used to serve on 
program review panels for various educational series producers, the 
types of projects that were used for the open learning uni courses. 
They were mostly for the Annenberg Foundation and various PBS/CPB 
stations. I've actually seen the set of Mr Rogers' Neighborhood! That 
was made in Pittsburg if my memory serves.

Anyway, net TV is the next big thing only if there affordable 'data 
traffic' capacity. I don't think folks will pay for or put up with 
the streaming video quality. Downloads, yes, but not for an 
unreasonable charge.

Jan


Jan Whitaker
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