[LINK] digital TV conversion - psychology of the consumer

[Paul Brooks]

Picking up on an older thread..

Craig Sanders wrote:
> wouldn't it be wonderful if there was no sport at all on FTA, not even
> the 10-15 minutes that it wastes on the news each night? no football of
> any kind, no tennis, no cricket, no interviews with not-quite-retarded
> thugs whose claim to fame is that they can kick a ball or ride a bike or
> swim etc, no commonwealth games, and bliss! no olympics.
>   
No.
I enjoy watching some sport, especially if I can't travel to the place 
the match is being played.
I enjoy getting out with my family, and watching my children get 
exercise and coordination through sport - and role-models seen on 
television as well as in live events help get children away from their 
gameboys and out in the fresh air.
I expect that enthusiasm for sport, fostered by seeing it on TV, 
encourages people of all ages out to participate and become a bit 
healthier and engage in soical interaction, in a way that no amount of 
gym memberships and pounding the pavements in solitary jogging can achieve.
I find it a bit rich to, on the one hand, advocate expanding the amount 
of differentiated programming on an expanded number of channels to cater 
for niche interests, and then turn around and advocate removing an 
entire genre that the majority of the population (possibly not 
represented proportionately on this list) enjoys watching.

fast-forward, change channels, skip it with your PVR and exercise your 
personal right to choose not to watch if you wish, at the point of 
consumption and reception - but don't try to impose your personal 
preferences on the source - the transmission - and seek to restrict the 
ability of the rest of us to choose to watch if we wish.


Go the Swans.

Paul.