[LINK] ACCC not the only one suing for Deceptive Ads on Google

[Adam Todd]

http://www.smh.com.au/news/biztech/american-airlines-sues-google/2007/08/20/1187462148891.html



American Airlines sues Google

August 20, 2007 - 2:31PM



American Airlines, the world's largest airline, is seeking damages 
from internet search leader Google for selling search words involving its name.

The dispute relates to Google's practice of selling search terms such 
as "American Airlines" or "AA.com" to other companies for advertising.

American Airlines, a unit of AMR Corp, said it does not want to 
prevent the display of search terms, but wants Google to stop selling 
its trademarks and related terms.

"We are seeking relief for the damages such practices are creating," 
the company said in a statement. It didn't estimate the amount of damages.

Google believes its on solid ground.

"We are confident that our trademark policy strikes a proper balance 
between trademark owners' interests and consumer choice, and that our 
position has been validated by decisions in previous trademark 
cases," Google said in a statement.